Discipline
Forensic toxicology
In practice
Thirty years
Based
United Kingdom

People come to me when they cannot see where to start.

A sale that has gone quiet. A problem nobody has quite named. What is missing is rarely effort. It is a way of looking.

Both sides of the table
S
The buyer
I have been every person in your CRM.
i
The scientist who used the technology and found its limits.
ii
The evaluator who assessed the software and the service behind it.
iii
The director who chose between competing suppliers.
iv
The managing director who approved the capex and signed the purchase order.
The seller
I have also been on the other side of it.
So I know what it costs to win a sale, and why the ones you lost actually went.
The background

Thirty years
of evidence.

30
Forensic science
A forensic toxicologist for thirty years, and an expert witness to the courts in cases where the obvious explanation was not the right one.
Business
Founder and Director of companies spanning forensic science, health, technology and business consultancy. Including an ISO accredited, award winning forensic business, from formation through to acquisition by an international group. Also consulted internationally, trained and advised professionals, businesses, governments and organisations across Europe, the Middle East, the West Indies, Africa, Australasia and North America.
Academic and advisory
Visiting Professor at King's College London, an adviser to the World Health Organization and the United Nations, and an international and national media contributor, including Sky News and the BBC.
The forensic laboratory built and later acquired
Advising at international level
Dr Simon Elliott interviewed on Sky News
Dr Simon Elliott, Forensic Toxicologist, on a documentary series
Speaking internationally, flags of the represented nations behind the podium

The laboratory · Advising at international level · On air, Sky News · On screen, documentary series · Speaking internationally

Principles

Three rules
I do not break.

01
Evidence, not assumption
The obvious answer is often the wrong one. A conclusion earns its place through evidence, not because everyone in the room already believes it.
02
Nobody gets blamed
A sale that went quiet is a process that failed, not proof that someone was not trying. I have never found a problem that was fixed by working out who to hold responsible for it.
03
I will say if it is not a fit
Qualification runs both ways. If the work is not right for you, you will hear that on the first call.
?

If you don't look,
you don't find.

One conversation. Thirty minutes on one sale you lost that still bothers you. Then we both decide.

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