I help science and technology companies stop feature selling and grow revenue, by approaching a sale the way a forensic scientist approaches a case: with evidence, not assumptions.

For thirty years I was the buyer. I said no far more often than yes, and nobody ever asked why.
Built on a real investigation, for science and technology companies selling complex products, services and software. Delivered to sales teams, leadership teams and conferences.
See the talksWhat separates them is participation, not length. In the sessions the room listens. In the workshop and the intensive day, the room works.
The four options suit a single team or site. Where the work spans more than that, it is scoped rather than priced from a rate card. See the formats in full.
Not ready for a conversation? Run the seven question diagnostic on one live sale instead. Two minutes, nothing to give.
Advising at international level
On air, Sky News
One conversation. Thirty minutes on one sale you lost that still bothers you. Then we both decide.
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